VernalWeb doesn't have any relation to your brand, sales or profit. You are fully responsible to take care of your business and you are the profit maker. How can I make profit? This is clearly stated that you are the owner of you brand. As a reseller you represent your own brand, set your own prices and have full access to your clients' websites. With reseller hosting you don't have to maintain any equipment or care about its condition - everything is maintained by your provider partner. Those, who do this, are called resellers. What is reseller hosting? With reseller cloud hosting, you buy hosting space from VernalWeb or any other provider and sell the space on it to your customers.